Another Way of Thinking about Student Retention

Chesbrough, Ronald
October 2010
Recruitment & Retention in Higher Education;Oct2010, Vol. 24 Issue 10, p5
The article presents the author's thoughts about student retention. The author asserts that the industry standard for measuring retention, which is established by the Integrated Postsecondary Education Data Systems (IPEDS), measures the ability of schools to retain full-time freshmen until their second fall semester. He believes that student retention initiatives of the school should be focusing on the assessment and alignment of student expectations with realities. He argues that the economic downturn has nothing to do with the decline in student retention.


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