UK banking: premium services will only succeed with the right benefits

November 2010
MarketWatch: Financial Services;Nov2010, Vol. 9 Issue 11, p5
Market Research Report
The article offers information on the premium services offered by the banking system of Great Britain. According to a research report, offering the right extras might help to draw in consumers who are otherwise unwilling to use fee-based current accounts being offered by many banks in the country. It states that since as per the survey, only 12 percent of the British consumers are happy to pay such a fee, either the whole strategy is misguided, or some important offering are missing.


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