TITLE

UK banking: premium services will only succeed with the right benefits

PUB. DATE
November 2010
SOURCE
MarketWatch: Financial Services;Nov2010, Vol. 9 Issue 11, p5
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article offers information on the premium services offered by the banking system of Great Britain. According to a research report, offering the right extras might help to draw in consumers who are otherwise unwilling to use fee-based current accounts being offered by many banks in the country. It states that since as per the survey, only 12 percent of the British consumers are happy to pay such a fee, either the whole strategy is misguided, or some important offering are missing.
ACCESSION #
55155954

 

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