A fitting place for recruitment

Cottell, Colin; Townsend, Vanessa
July 2010
Recruiter;7/7/2010, p25
The article discusses the need to implement strategic ways of recruitment to offbeat recession in Great Britain. It states that recruitment businesses should consider a stronger connection with marketing and alignment with employer brand to position the business in the market. Jerry Wright, joint managing director of CPH Consulting, notes that the most cost-effective strategy in promoting employer brand is to have an in-house team and to directly source potential employees from the market.


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