TITLE

Globalizing Strategies for Multinationals from Developing Countries

AUTHOR(S)
Vernon-Wortzel, Heidi; Wortzel, Lawrence H.
PUB. DATE
March 1988
SOURCE
Columbia Journal of World Business;Spring88, Vol. 23 Issue 1, p27
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
During the 1980s, multinational enterprises from developing countries (MEDECs) have proliferated. But, as yet, MEDECs have not become major world players in the industries in which they participate. In this article we identify and examine the MEDECs' past and present competitive strategies. We then recommend the strategic changes the MEDECs must initiate to become strong global competitors.
ACCESSION #
5547648

 

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