Miller, Valerie
November 2010
Las Vegas Business Press (10712186);11/8/2010, Vol. 27 Issue 45, pP5
The article reports on the record number of advertising spots sold by the local broadcast stations in Nevada in 2010, in an election year that shattered previous advertising records. KSNV-TV Channel 3 general manager Lisa Howfield said the advertising demand for the federal elections was so great that it forced the NBC affiliate to reduce local programming, limit some advertisers and offer its own promotional time. The projected political advertising revenue for TV stations in the Las Vegas market alone is discussed.


Related Articles

  • Issue ads make a case for capital punishment. Larson, Megan // MediaWeek;10/12/98, Vol. 8 Issue 38, p22 

    Reports that Sacramento, California political candidates' heavy demand for television advertising is helping drive up rates for issue advertisements and nonpolitical advertisers. Total rate increase for 1998; Amount charged by KCRA-TV per 30-second spot during the prime news hour; Relationship...

  • Local ads still driving revenue.  // Broadcasting & Cable;5/31/93, Vol. 123 Issue 22, p49 

    Discusses the Television Bureau of Advertising report on television stations' continued revenue as reflected in monthly time-sales survey for April. Local sales; Spot advertising revenue for affiliates and independents; Comparison with 1991 and 1992 revenues; Multimedia Inc.'s broadcasting revenue.

  • tv stations. Bachman, Katy // MediaWeek;1/1/2007, Vol. 17 Issue 1, p12 

    This article discusses local U. S. Television stations during January of 2007. The article notes that local television stations are predicted to struggle financially in 2007, without the aid of advertising dollars from political commercials. Poor automotive and retail sales may also affect local...

  • Tucson, Ariz. Wang, Karissa S. // Electronic Media;07/03/2000, Vol. 19 Issue 27, p12 

    Reports on the performance of television advertising market in Tucson, Arizona during the first half of 2000. Increase in national sales; Television revenues in 1999; Automotive advertising that accounted for a percentage of the business of KGUN-TV; How the market's growth stems from the city's...

  • Cashing in on some frozen assets up north. Wang, Karissa S. // Electronic Media;4/1/2002, Vol. 21 Issue 13, p12 

    Focuses on the success of KTUU-TV in acquiring several advertising projects in Anchorage, Alaska. Reference to local events advertising; Sports sponsorships; Plans to produce more special reports.

  • Channel 5 hits a grand slam. Tucker, Brian // Crain's Cleveland Business;10/30/95, Vol. 16 Issue 44, p10 

    Opinion. Comments on the `Give Me Five' commercial of WEWS-TV, channel 5, in Cleveland, Ohio. People involved in the commercial; Effect of the commercial on viewers; Fundraising campaign for a bicentennial float for the Tournament of Roses parade.

  • Columbia, S.C. Wang, Karissa S. // Electronic Media;01/22/2001, Vol. 20 Issue 4, p80 

    Reports on advertising sales of television stations in Columbia, South Carolina. Performance of auto, retail and telecommunication advertising category; Focus on news by traditional network affiliates.

  • ITV1 performing worst under new Barb panel. Lee, Jeremy // Campaign;1/18/2002, Issue 2, p2 

    Reports the decline in the commercial television ratings of ITV1 in Great Britain. Concerns on the rapid price inflation of television advertising airtime; Changes in television deals; Decrease in adult audience share.

  • Tampa/St. Petersburg/Sarasota. Wang, Karissa S. // Electronic Media;05/15/2000, Vol. 19 Issue 20, p14 

    Focuses on the television advertising market in Tampa, Florida, as of May 15, 2000. Growth of the market; Television stations' expansion of their advertising sales staff.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics