TITLE

Direct Marketing to Online Social Network (OSN) Users in Nigeria

AUTHOR(S)
Gbadeyan, R. A.
PUB. DATE
November 2010
SOURCE
International Journal of Marketing Studies;Nov2010, Vol. 2 Issue 2, p275
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Online Social Network (OSN) serves as one of the pervasive media of connecting to family and friends; make social plans and also obtain information about company's products and brands. This study demonstrated how in the near future online Social Networks may offer greater commercial benefits to its users than the present social benefits. Results indicated that the majority of the users of Social Networking sites are teenagers and young adult. The study as well confirms that Parental rules and regulations have no significant influence on child's use of Social Networking sites.
ACCESSION #
55557854

 

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