Encouraging Employee Creativity

Messmer, Max
December 2001
Strategic Finance;Dec2001, Vol. 83 Issue 6, p16
The article discusses the value of promoting employee creativity. Although the status quo may represent the easiest path for many managers, polling data indicate firms are increasingly placing a higher value on work-force creativity. Several practices assist to this end. Employees who are empowered to make decisions often arrive at novel and efficient solutions. Workers kept informed of a company's vision and values can sometimes use that information as a springboard for creativity. Brainstorming sessions held in a fun and relaxed atmosphere can be extremely valuable.


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