November 2010
B to B;2011 Marketers Resource, Vol. 95 Issue 14, p1
The article discusses various issues related to the U.S. mass media industry. The Web site of the news channel CNN continues to attract the attention of business-to-business marketers. It is stated that the Web site Msnbc.com and its digital network bring a variety of NBC news brands online. New York Times has also reported an increase in its digital digital advertisement revenue. The article also offers information on the wide circulation of business newspaper. Barron's advertising pages have increased 9.5 percent in the first quarter of 2010.


Related Articles

  • Looking forward to an improved reception. Coutts, Doug // Onfilm;Feb2010, Vol. 27 Issue 2, p4 

    In this article, the author offers his views on the media in Wellington, New Zealand. He observes that newspapers are declining in terms of pages while advertisements occupy most of the papers. He relates that even electronic media such as the radio and television produce the same uninteresting...

  • 'There's no ceiling to the growth of digital media'.  // Campaign;3/17/2006, Issue 11, p12 

    The article discusses the growth of digital media. Specialists are important for providing digital solutions to clients. For clients where digital marketing channels are not too important or business-critical, a non-specialist may well be good enough to meet that client's needs. The IPA's...

  • THE NETHERLANDS.  // Campaign (UK);10/17/2008 EMEA Media, p19 

    The article reports on the performance of media market in Netherlands. Paid-for newspaper circulation is declining, but was boosted by the emergence of two new free daily periodicals. Digital media is growing, with advertising revenues rising 18% to $1.3 billion in 2009. Furthermore, the...

  • IN BRIEF.  // New Media Age;7/13/2006, p09 

    The article presents an update on issues related to digital media in Great Britain. According to a report issued by EPS Focus, the newspaper industry failed to attract young people to read newspapers. A survey conducted by Transversal found that there is a poor level of customer service across...

  • Vital Stats.  // Media Week;3/3/2009, Issue 1198, p12 

    This article reveals that January 2009 was a good month for unique user growth for newspaper websites in Great Britain. Data gathered by ABCe say that all but one of the five publishers for which ABCe comparison data is published increased glogal unique users by at least half on a year-on-year...

  • How the new influence metrics will make it even harder for traditional web publishers to survive. SHOE, GREG // Advertising Age;2/28/2011, Vol. 82 Issue 9, p52 

    The author offers opinions on digital media finance and Internet advertising management. It is argued that more sophisticated technologies for measuring and rating the effectiveness of Internet advertising will benefit smaller digital media companies whose Web sites have more committed followers...

  • The Shrinking Pie. Greenberg, Bob; Wacksman, Barry // MediaWeek;6/21/2010, Vol. 20 Issue 25, p11 

    The author offers opinions on advertising, advertising media planning and mass media. It is argued that digital media has altered the traditional financial pattern in which advertisers purchase advertising space or time for a fee from a mass media company. Instead, the use of so-called social...

  • BREAKING.  // New Media Age;9/23/2004, p3 

    This article presents mass media-related updates in Great Britain as of September 2004. The London Evening Standard is launching a new digital media service. The London Music Network has been developed by BigTime.tv, using the BT Rich Media digital technology platform. Virtual and physical...

  • Murdoch weighs in on web. Meade, Robin // Printing World;4/21/2005, Vol. 290 Issue 3, p2 

    The article reports that media magnate Rupert Murdoch said that competition from the Internet needs to be tackled by newspapers. He quoted a report that said 44% of people between 18 and 34 say they use websites at least once a day for news. He added that print media should overhaul news...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics