TITLE

Contributions of Multiculturalism to the Competitive Advantage of an Organisation

AUTHOR(S)
Raatikainen, Pasi
PUB. DATE
January 2002
SOURCE
Singapore Management Review;2002 1st Half, Vol. 24 Issue 1, p81
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Multiculturalism is becoming a norm in the global companies. It brings sonic difficulties hut the results demonstrated that cultural diversity does in fact add value and, within the proper context, contributes to firm competitive advantage. It is argued that diverse groups make better decisions Another example is that a diverse workforce enhances creativity and understanding of customers. In some industries, tight markets make it important to find the best workers and then utilise them to do the best in the organisation. These best workers have very diverse backgrounds, which should not be a limiting factor in a recruitment process. Sonic countries are politically very sensitive to discrimination issues, thus making it beneficial for companies to ensure diverse workforce. This also fosters the level of trust inside of the company. Maybe the greatest benefit comes from the understanding of the diverse markets. Gays. Indians, Hindus. and males all have their distinctive ways of thinking, which can be leveraged if the employee base is diverse enough.
ACCESSION #
5710940

 

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