TITLE

False Advertising, Suggestive Persuasion, and Automobile Safety: Assessing Advertising Practices in the Automobile Industry

AUTHOR(S)
Burns, Ronald; Ferrell, Jeff; Orrick, Erin
PUB. DATE
August 2005
SOURCE
Southwest Journal of Criminal Justice;2005, Vol. 2 Issue 2, p132
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present study compares the safety-related content of automobile advertising with government-sponsored crash test evaluations. It examines all major automakers and their respective divisions and observes the claims made regarding specific vehicle models in relation to their individual crash test scores. This comparison facilitates analysis regarding the relationship between automakers' stated or implied concern for safety in their advertising, and their actual concerns for safety as evidenced in crash tests. The findings shed further light on the relative accuracy or inaccuracy of automobile advertising, and call into question automakers' demonstrated concern for automobile safety in their advertising.
ACCESSION #
57275370

 

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