Twitter: 140 Characters of Pure Marketing Power

Colwell, Trent
January 2011
Greater Games Industry Catalog;Winter2011, Issue 15, p25
The article offers information on the significance of online social networking Twitter Inc. in providing an opportunity to connect with customers as the best Internet marketing strategy in the U.S. It states that Twitter allows users to post messages and shout-outs of less than 140 characters on their personal site. Moreover, it mentions that Twitter is a new source of information that is helping businesses update customers with their services and products.


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