Markrman, Arthur; Wood, Eristin; Linsey, Julie; Murphy, Jeremy; Laux, Jeffley
January 2011
Rotman Management;Winter2011, p64
The article discusses the significance of promoting analogical reasoning in supporting innovation in business. It states that understanding how people recognize that their knowledge in one domain might be useful in problem-solving and learning to use analogy proactively might develop creative solutions to problems. It cites studies on analogical retrieval abilities and suggests that finding an analogous domain to problem solving requires agreeing on the problem to work out solutions.


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