Fraser, Heather
January 2011
Rotman Management;Winter2011, p70
The article discusses business design that requires a combination of mindsets, methods, and thinking skills for competitive advantage. It examines important mindsets such as openness, intrinsic motivation, and mindfulness in business design. It also looks into multi-disciplinary collaboration, iterative prototyping and experimentation, and co-creation in developing creative business solutions. It states that bilateral thinking and adaptive doing are essential for innovation and design process.


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