TITLE

BUSINESS DESIGN: BECOMING A BILATERAL THINKER

AUTHOR(S)
Fraser, Heather
PUB. DATE
January 2011
SOURCE
Rotman Management;Winter2011, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses business design that requires a combination of mindsets, methods, and thinking skills for competitive advantage. It examines important mindsets such as openness, intrinsic motivation, and mindfulness in business design. It also looks into multi-disciplinary collaboration, iterative prototyping and experimentation, and co-creation in developing creative business solutions. It states that bilateral thinking and adaptive doing are essential for innovation and design process.
ACCESSION #
57335543

 

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