TITLE

Taking Advantage of the Science Behind Marketing

AUTHOR(S)
Chapin, David
PUB. DATE
January 2011
SOURCE
Pharmaceutical Representative;Jan2011, Vol. 41 Issue 1, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on marketing strategies in the pharmaceutical industry in the U.S. It notes the experiment which aims to determine the industry' immunity to marketing influences. The author also discusses the relationship between the marketer and the purchaser as well as the general marketing principles and marketing tactics which may be applicable in the pharmaceutical industry. The results of a research conducted on the impact of logos in drug marketing is also shown.
ACCESSION #
57458370

 

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