TITLE

Social Media Provides Unique Marketing Launch Pad

PUB. DATE
July 2010
SOURCE
Venulex Legal Summaries;2010 Q3, Special section p3
SOURCE TYPE
Law
DOC. TYPE
Article
ABSTRACT
The article discusses the role of social media as a key component of the marketing strategies of marketers and cites various examples where social networking sites have been used to launch products such as the Ford Explorer.
ACCESSION #
57576311

 

Related Articles

  • Bad online rap? How to fix it.  // Administrative Professional Today;Jul2011, Vol. 37 Issue 7, p7 

    The article offers tips for managing online reputation.

  • Social Media. Lutze, Heather // Sales & Service Excellence Essentials;Feb2011, Vol. 11 Issue 2, p12 

    The article focuses on the importance of using social media (SM) in business' online presence to connect with customers. It states that online marketing changes customer relations and builds loyalty and community among customers and potential customers. It cites suggestions for managers to...

  • Connect and Promote. Maldonado, Natalia // Career World;Feb/Mar2010, Vol. 38 Issue 5, p26 

    The article discusses how social networking is creating a new field in online marketing. It says that social media has opened up a two-way communication for people and has allowed companies to devote an entire department for launching their marketing campaigns through social networks such as...

  • Web Reality for Storefronts. Baxter, Cinda // Gifts & Decorative Accessories;Feb2010, Vol. 111 Issue 2, p20 

    The article examines several Internet realities that help one to maximize online marketing. It mentions that analytics are important since it provides information whether the website has an audience or is just sitting idly. It adds that social media like Facebook also works since 89 million...

  • Showing brands how to gain from social media. Mansell, Simon // New Media Age;2/18/2010, p25 

    The article focuses on the benefits that will be obtained by advertisers from social media such as Twitter. Social media serve as effective advertising technique and social media sites are where consumers go to experience, share, publish and shop. Social media also provide marketers with profile...

  • SOCIAL MEDIA MARKETING in 2010. Skallerud, Matt // Echelon Magazine;Aug/Sep2010, p16 

    The article discusses the role of social media marketing in a certain business by integrating the blog, photos and videos into a complete social media infrastructure. In California's Sonoma wine region, wineries are hiring social media marketers to keep their products relevant and known in the...

  • Tech-savvy. Zwartz, Nicole // American Agent & Broker;Jan2011, Vol. 83 Issue 1, p42 

    The article focuses on the significance of social media and Internet marketing on the success of the insurance company Provider Insurance in Needham, Massachusetts. It notes that Provider Insurance utilized online social networks such as Facebook and Twitter in informing, engaging and retaining...

  • What if social media is just a fad? BENZ, JENNIFER // Employee Benefit Adviser;Aug2009, Vol. 7 Issue 8, p72 

    In this article, the author examines the use of social media in marketing and considers whether it could be just a fad. The author is an avid participant in Twitter, Facebook and LinkedIn but admits there is a possibility that social media could be fad. It is suggested that social media can...

  • Second opinion. Grant, Robin // Revolution (14605953);2009 Insider's Guide to Digital, p29 

    The article presents the author's views on the marketing potential of social media. Previously debated about their business models, social media have emerged as well understood platforms and are experiencing mass adoption, according to the author. Social media's growth parallels with the...

Share

Other Topics