Sustainability in strategic customer relationships at Siemens

Rapp, Hajo; Flurschuetz, Martin
March 2011
Velocity;2011, Vol. 13 Issue 1, p13
The article examines the emphasis placed by Siemens AG on sustainability in its strategic customer relationships. The authors claim that the company molds its employees to become good citizens in the communities where they operate and offers innovative solutions and products for improving the company's eco-balance and those of its customers and suppliers. The sustainable technologies Siemens has adopted include combined cycle plants, renewable energy systems and environmental technologies.


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