Cohen, Jordan T.
December 2010
Seton Hall Legislative Journal;Dec2010, Vol. 35 Issue 1, p158
The article focuses on the online advertisement of the functional magnetic resonance imaging (fMRI) technology, arguing that the manner in which No Lie MRI Inc. and Cephos Corp. are marketing fMRI violates consumer protection law. It describes the claims made by both companies and explains why they violate the Federal Trade Act. It recommends actions that the Federal Trade Commission (FTC) should take to correct the deceptive advertising.


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