TITLE

MERCHANTS OF DECEPTION: THE DECEPTIVE ADVERTISING OF FMRI LIE DETECTION TECHNOLOGY

AUTHOR(S)
Cohen, Jordan T.
PUB. DATE
December 2010
SOURCE
Seton Hall Legislative Journal;Dec2010, Vol. 35 Issue 1, p158
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the online advertisement of the functional magnetic resonance imaging (fMRI) technology, arguing that the manner in which No Lie MRI Inc. and Cephos Corp. are marketing fMRI violates consumer protection law. It describes the claims made by both companies and explains why they violate the Federal Trade Act. It recommends actions that the Federal Trade Commission (FTC) should take to correct the deceptive advertising.
ACCESSION #
57620721

 

Related Articles

  • Frosted Mini-Wheats' False Claim.  // Pediatrics for Parents;May/Jun2009, Vol. 25 Issue 5/6, p13 

    The article reports on the Federal Trade Commission's (FTC) charge of misleading advertising to the breakfast cereal brand of Kellogg Co. in the U.S. The company had advertised that children who ate a bowl of Frosted Mini-Wheats increased their attentiveness by nearly 20%. It was found out that...

  • Personal Liability for Your Company's Wrongs. Sater, Gregory J. // Response;Sep2014, Vol. 22 Issue 12, p63 

    The article offers the author's insights regarding the authority of the U.S. Federal Trade Commission (FTC) to file lawsuit in federal court under the FTC Act against companies who committed deceptive or false advertising. The author mentions the personal liability of business owners under the...

  • The Elements of a Policy Statement on Section 5. Averitt, Neil W. // Antitrust Source;Oct2013, Vol. 13 Issue 1, p1 

    The article reviews the present debate regarding a policy statement to define Section 5 of the Federal Trade Commission Act and proposes general principles and specific language that can go into such a statement. Topics discussed include Commissioner Joshua D. Wright's proposal of his own draft...

  • Lure of lie detectors spooks ethicists. Pearson, Helen // Nature;6/22/2006, Vol. 441 Issue 7096, p918 

    This article reports that bioethicists, human rights workers, and scientists expressed alarm over plans of American companies No Lie MRI and Cephos to commercialize lie-detection technology that uses magnetic resonance imaging (MRI) brain scans. MRI promises to be more accurate than polygraph...

  • Snake Oil in Your Pomegranate Juice: Food Health Claims and the FTC. LEDYARD, ALEXANDRA // University of San Francisco Law Review;Spring2013, Vol. 47 Issue 4, p783 

    The author discusses the food health claims and the U.S. Food Trade Commission's (FTC) efforts in regulating such claims through consent agreements. She highlights the case of POM Wonderful LLC, wherein the FTC upheld that the company falsely advertises its products including POM Juice, POMx...

  • A New Frontier: Litigation Over Data Breaches.  // Venulex Legal Summaries;2009 Q3, p47 

    The article warns corporate clients that the U.S. Federal Trade Commission (FTC) and individuals are ready to go to court because of data security breaches. It examines the FTC's authority under the Federal Trade Commissions Act while the second part explains when these types of litigation are...

  • False Advertising, Suggestive Persuasion, and Automobile Safety: Assessing Advertising Practices in the Automobile Industry. Burns, Ronald; Ferrell, Jeff; Orrick, Erin // Southwest Journal of Criminal Justice;2005, Vol. 2 Issue 2, p132 

    The present study compares the safety-related content of automobile advertising with government-sponsored crash test evaluations. It examines all major automakers and their respective divisions and observes the claims made regarding specific vehicle models in relation to their individual crash...

  • Trade Commission: Background-check apps might be illegal. Sasso, Brendan // Hill;2/7/2012, Vol. 19 Issue 15, p18 

    The article reports on the warning of the Federal Trade Commission (FTC) to six companies for their mobile applications that perform background checks that might violate the federal law in the U.S.

  • FTC Delays Red Flags Rule Implementation.  // ACA News (American Chiropractic Association);Jul2010, Vol. 6 Issue 7, p11 

    The author reports that the U.S. Federal Trade Commission (FTC) has delayed implementation of the Red Flags Rule until January 1, 2011 to give Congress more time to look into the scope of entities that are covered by the rule.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics