TITLE

Why should anyone listen to you?

AUTHOR(S)
Russell, Howard
PUB. DATE
November 2001
SOURCE
AdMedia;Nov2001, Vol. 16 Issue 10, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the design of the marketing communication industry. Creation of mutual gain for the customers and company; Advantages of advertising for consumers; Content of marketing communications.
ACCESSION #
5773378

 

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