TITLE

DIRECT continues to evolve

PUB. DATE
November 2001
SOURCE
AdMedia;Nov2001, Vol. 16 Issue 10, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the evolution of the direct marketing in marketing communication industry in New Zealand. Changes in the coverage of identified communication strategy; Improvement in marketing education; Role of the Internet in commercial communication.
ACCESSION #
5773384

 

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