TITLE

FTC Releases Proposed "Green Guides" Revisions

PUB. DATE
October 2009
SOURCE
Venulex Legal Summaries;2009 Q4, Special section p1
SOURCE TYPE
Law
DOC. TYPE
Article
ABSTRACT
The article reports on the release of proposed revisions to the Guides for the Use of Environmental Marketing Claims by the U.S. Federal Trade Commission (FTC) on October 6, 2010. The FTC plans to apply its existing powers prohibiting deceptive and unfair business practices to environmental marketing practices were said to be delineated in the changes. One of the revisions involve the general environmental benefit claims. It notes that the Guides are not binding law.
ACCESSION #
57738315

 

Related Articles

  • FTC Sets New Guidelines For Eco Claims.  // WWD: Women's Wear Daily;10/2/2012, Vol. 204 Issue 69, p16 

    The article reports on a policy announced by the U.S. Federal Trade Commission (FTC) in October 2012 regarding the environmental marketing of goods in the revised version of its "Green Guides." The FTC outlined several types of claims that would be subject to enforcement as deceptive...

  • FTC addresses recycling claims. Greczyn, Mary // Waste News;10/14/96, Vol. 2 Issue 22, p5 

    Reports that the 1992 guidelines for environmental marketing claims, were updated by the Federal Trade Commission. Advise given to consumer-product companies on the use of chasing arrows; What the guidelines contain; Comments from Trade Commission Consumer Protection Bureau Director Jodie...

  • Legislative and Judicial Developments in Marketing. V. THE REGULATION OF UNFAIR COMPETITION. Brown, William F. // Journal of Marketing;Jul1951, Vol. 16 Issue 1, p96 

    The article reports on legal developments related to the regulation of unfair competition in the field of marketing in the U.S. The author provides information about the court cases Folds et al. v. Federal Trade Commission and Carter Products, Incorporated v. Federal Trade Commission in relation...

  • Agencies beware: Culpability potholes ahead. PAREKH, RUPAL // Advertising Age;3/7/2011, Vol. 82 Issue 10, p4 

    The article considers how U.S. advertising laws and regulations related to false advertising affect advertising agencies. Guidelines on green marketing issued by the Federal Trade Commission (FTC) which states that an advertising agency is well as its corporate client can be held responsible for...

  • What FTC's Green Guides Mean for Green Marketers. Mallen, David G. // Sustainable Brands Weekly;11/18/2010, p1 

    The article focuses on latest revisions made to Green Guides introduced by the U.S. Federal Trade Commission (FTC) and also highlights impact of these revisions on the world of marketing sustainability. It mentions the Guides help green marketers understand the false, greenwashing, and...

  • Green guidelines are the next step. Lawrence, Jennifer; Colford, Steven W. // Advertising Age;1/29/91, Vol. 62 Issue 5, p28 

    Deals with the challenges facing marketers due to the lack of uniform guidelines from the U.S. federal government concerning environmental marketing. Claims that the Federal Trade Commission is unwilling to take part in any multi-agency attempt to define environmental marketing terms; Action...

  • Green ad rules go national. Johnson, Bradley // Advertising Age;10/9/1995, Vol. 66 Issue 41, p42 

    Reports that California Governor Pete Wilson will soon sign a law to enforce environmental advertising regulations developed by the Federal Trade Commission in 1992.

  • Preemption in Green Marketing: The Case for Uniform Federal Marketing Definitions. White, Robert B. // Indiana Law Journal;Winter2010, Vol. 85 Issue 1, p325 

    The article discusses the regulation of green marketing in the U.S. It notes that preemption sacrifices affect the regulatory scheme of sustainability regulations. Moreover, it highlights the Green Guides program of the Federal Trade Commission which provides certainty and uniformity to green...

  • Environmentalism will be the trend of the '90s. Ottman, Jacquelyn // Marketing News;12/7/1992, Vol. 26 Issue 25, p13 

    The article presents the author's views on new legislation related to green marketing in the U.S. Environmental revolution enters a new phase after the announcement of the Federal Trade Commission (FTC) guidelines on green marketing which requires overhaul in many consumer products from...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics