Niche brands boost Facebook campaigns with analytics, but still desire more data

Palmer, Alex
January 2011
Direct Marketing News;1/1/2011, p11
The article reports on the use of Facebook Inc. and its social media analytics in niche marketing to better understand consumer preferences in the U.S. It states that access to the social media analytics helps companies better target Facebook posts and other marketing materials. It mentions that by having access to Facebook posts provides marketers the ability to measure initiatives on a day-to-day basis. It offers information on Scrubadoo company that uses Facebook to target specific consumers.


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