TITLE

Social Media

AUTHOR(S)
Lutze, Heather
PUB. DATE
February 2011
SOURCE
Sales & Service Excellence Essentials;Feb2011, Vol. 11 Issue 2, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of using social media (SM) in business' online presence to connect with customers. It states that online marketing changes customer relations and builds loyalty and community among customers and potential customers. It cites suggestions for managers to follow in setting rules of engagement for employees when using SM by implementing it from the top down, putting everything into writing, and making it fun.
ACCESSION #
58141754

 

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