TITLE

Social media can be valuable tool for business marketing

AUTHOR(S)
Delore, Traci
PUB. DATE
January 2011
SOURCE
Business Journal (Central New York);1/7/2011, Vol. 25 Issue 1, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of social media as valuable tool for business marketing. It explains that social media such as Facebook and Twitter can be used as a tool for business to grow their brand and reach out and build relationships with potential and existing customers as well as to find out what people are saying about the business. It notes that determination of goals and developing a strategy is important in engaging with social media.
ACCESSION #
58476758

 

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