TITLE

MURDOCH AT 80

AUTHOR(S)
Wolff, Michael
PUB. DATE
February 2011
SOURCE
Brandweek;2/28/2011, Vol. 52 Issue 8, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the life of media mogul, Keith Rupert Murdoch who will turn 80 years old on March 11, 2011. His business strategy includes projecting a frightening sense of his own permanence and invulnerability. He was a heavy smoker until his 40s, had prostate cancer and obsessed with succession, making sure that his children will take over the family business. He regarded his acquisition of a controlling interest in DirecTV, a television satellite distribution system, as the most important deal of his career.
ACCESSION #
59215364

 

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