TITLE

Where have all the Scientists Gone?

PUB. DATE
March 2011
SOURCE
Pharmaceutical Executive;Mar2011, Vol. 31 Issue 3, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the view of the author on the Mechanism of Action (MOA) concept of marketing in the pharmaceutical industry in the U.S. According to the author, the MOA can be generated to support scientific approach in pharmaceutical marketing. The author also mentions that the MOA can take estimation out of budget planning, marketing program design, and control lost revenue.
ACCESSION #
59619647

 

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