TITLE

TARGETING TECHNOLOGY

AUTHOR(S)
GOODALE, BEN
PUB. DATE
March 2011
SOURCE
NZ Marketing Magazine;Mar/Apr2011, p65
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the prevalence of response devices that can be used in direct marketing. The personalized Uniform Resource Locator (pURL) is a response device offering a web location to customers. Companies may also offer to their clients the text for information type of services. There are also marketers who prefer to use social media.
ACCESSION #
59632381

 

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