ASSOCIATION PUBLISHING: Hot Button Topics for 2011

Botelho, Stefanie
March 2011
Folio: The Magazine for Magazine Management;Mar2011, Vol. 40 Issue 3, p32
Trade Publication
The article presents the views of some association publishers regarding challenges and opportunities they foresee for 2011. Cindy McDaniel, publisher of the magazine "Arthritis Today" says that the magazine will create more revenues in times to come. Robert Fromberg, the editor-in-chief of the publication "HFM," says that applications will hold the key for the year 2011.


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