Ingram, Cinde W.
April 2011
Casual Living;Apr2011, Vol. 51 Issue 4, p12
Trade Publication
The article discusses the impact of social networking and online researching on distribution channels of casual furnishings in 2011. Recommendations by consumers on blogs and social media, such as photographs of products posted during visits to Caribbean resorts, reportedly attract attention as they circulate on Twitter, Google and Facebook. It is stated that furniture retailers who plan to carry outdoor products have to display a choice of merchandise for end users in that category to generate business.


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