Time to engage with digital marketing?

Oliver, Leith
April 2011
NZ Business;Apr2011, Vol. 25 Issue 3, p49
Trade Publication
The article discusses digital web based processes for businesses. It offers the basic steps when creating a website including developing content for the site, selecting a development took, and designing ways to measure site performance. It cites that it is necessary for businesses to attract users to their site by using social media networks such as Twitter or Facebook. It examines several business marketing applications for mobile technology.


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