TITLE

Kids upfront moves slowly

AUTHOR(S)
Burgi, Michael
PUB. DATE
May 1998
SOURCE
MediaWeek;05/11/98, Vol. 8 Issue 19, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the slow activity seen in the children's television advertising in the United States during the first months of 1998. Mattel's continued absence in the market; Drop seen in Disney's syndication block; Others missing in the kids syndication block.
ACCESSION #
602531

 

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