TITLE

Some Dealers Master Internet, Some Dont

AUTHOR(S)
Finlay, Steve
PUB. DATE
April 2011
SOURCE
Ward's Dealer Business;Apr2011, Vol. 45 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the use of Internet by automobile dealers to attract customers in 2011. Dealers also use search-engine optimization and search-engine marketing as ways to attract electronic (e)-shoppers and many dealerships provide mobile applications for service customers and sales. Moreover, many dealers have joined in the revolution of online social-networking in an effort to nurture close customer relationships.
ACCESSION #
60364386

 

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