Some Dealers Master Internet, Some Dont

Finlay, Steve
April 2011
Ward's Dealer Business;Apr2011, Vol. 45 Issue 4, p14
Trade Publication
The article reports on the use of Internet by automobile dealers to attract customers in 2011. Dealers also use search-engine optimization and search-engine marketing as ways to attract electronic (e)-shoppers and many dealerships provide mobile applications for service customers and sales. Moreover, many dealers have joined in the revolution of online social-networking in an effort to nurture close customer relationships.


Related Articles

  • Dealers discover social networking sites. Kisiel, Ralph // Automotive News;2/4/2008, Vol. 82 Issue 6293, p3 

    The article focuses on marketing efforts of the automobile dealers to tap the potential of social networking sites. It is stated that dealers are finding that the popular social networking sites offer an appealing new way to reach sales prospects. Dealers hope that the videos, personal profiles...

  • DEALERS READY TO play. Finlay, Steve // Ward's Dealer Business;Dec2009, Vol. 43 Issue 12, p16 

    The article presents the views of experts on the use of online social networking in automobile dealership in the U.S. It states that dealers have realized that the Internet is a useful tool to connect with customers and increase sales. Aaron Strout, chief marketing officer at Powered Inc.,...

  • Why You Should Have a Company Blog. Robinson, Les // Arbor Age;May/Jun2012, Vol. 32 Issue 4, p10 

    The article focuses on blogs as an important tool in the marketing arsenal for better communication with current and potential customers. It cites 5 reasons for having a company blog such as it humanizes the business, controls the messages and searches engine optimization. Before starting a...

  • Ways To Transform Your Business. Correia, Edward J. // CRNtech;Sep2011, Issue 49, p6 

    The article discusses low-cost ways of transforming a business. It describes how to develop a mobile web site using sites like Forge, MobiSitesGalore, and Wapple. To improve the Web presence, it is suggested to make sure that it appears the top of search result lists using search engine...

  • In Focus: How to Generate Measurable Results When Marketing Online. Archer, Josee // Funeral Service Insider Newsletter;8/20/2012, p5 

    The article discusses online marketing options for funeral homes. It states that online directories are considered as a cost-effective way to gain exposure for the funeral services firm's website. It notes that creating a fan base on social media such as Facebook to connect with those fans can...

  • Eight tips for search success. Atalla, Andy // Marketing Week;2/13/2014 Supplement, p4 

    The article looks at business websites as marketing tools, as of 2014. It discusses strategies for search engine optimization including preparing interesting and useful website content, integrating customers' online reviews, and analyzing the websites of other businesses in the same industry....

  • SEO loses luster, experts say. Lind, Treva // Journal of Business (10756124);10/11/2012, Vol. 27 Issue 22, pB12 

    The article informs that businesses are emphasizing less on search engine optimization (SEO) for online marketing. It reports that online marketing is now focused to encourage visitors to buy an item, gives details of contact information, or mentions a site on social media websites. It suggests...

  • Are Your Blog Posts Being Read? Gilman, Rick // Property & Casualty 360;Sep2015, Vol. 119 Issue 9, p48 

    The article offers recommendations on how to get one's message out through writing a blog and joining social networking sites as LinkedIn, Facebook and Twitter. Topics discussed include the critical elements that one must have to have one's blog posts be read, namely using a conversational voice...

  • Marketing Trends in Plumbing. Hoffman, Greg // Reeves Journal: Plumbing, Heating, Cooling;Feb2012, Vol. 92 Issue 2, p52 

    The article observes that Internet-related strategies remain the focus of marketing trends in the U.S. plumbing industry. It enumerates trends such as Search Engine Optimization (SEO) as well as Facebook, Google+ and other social networking media. The article also details Quick Response (QR)...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics