The safe path

Hargrave, Sean
April 2011
New Media Age;4/7/2011, p27
Trade Publication
The article discloses the importance of web optimisation techniques to the promotional efforts of brand sites online. Optimisation has changed to provide various web marketing approaches to be used by brands including analytics, click-tracking, and multi-variant testing, and helps brands maintain their websites as up to date. Fashion retailer MandM and T-Mobile use web optimisation solutions like Tealeaf and WebTrends to check the optimization performance of websites.


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