TITLE

The safe path

AUTHOR(S)
Hargrave, Sean
PUB. DATE
April 2011
SOURCE
New Media Age;4/7/2011, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discloses the importance of web optimisation techniques to the promotional efforts of brand sites online. Optimisation has changed to provide various web marketing approaches to be used by brands including analytics, click-tracking, and multi-variant testing, and helps brands maintain their websites as up to date. Fashion retailer MandM and T-Mobile use web optimisation solutions like Tealeaf and WebTrends to check the optimization performance of websites.
ACCESSION #
60366127

 

Related Articles

  • Monitor and Measure Your Online Brand. Jeanjean, Loic // Journal of Financial Planning;Sep/Oct2011 Practice Management Sol, p9 

    The article reviews several Web sites including social web tools Twitter Search, located at search.twitter.com, BuzzTrac at www.buzztrac.com and SocialTALK found at www.socialtalk.com, which are useful in monitoring and measuring online brand.

  • Balance of brand power tips to `wired' consumers. Mitchell, Alan // Marketing Week;1/6/2000, Vol. 22 Issue 47, p28 

    Discusses the role of interactive technology in ensuring total consumer control in consumer-centric branding. Idea that brands might represent people rather than products; Web sites allowing consumers to access customized newswire services; Role of the Internet in helping consumers market their...

  • RankFixer.com Is a New Online Search Marketing Tool.  // Online Product News;Mar2012, Vol. 31 Issue 3, p5 

    The article reviews the Web site RankFixer.com.

  • WEB SIGHT TELL IT TO ME STRAIGHT. Clancy, Heather // Entrepreneur;Jun2008, Vol. 36 Issue 6, p48 

    The article reviews the web site RatePoint from iRepair Squad.

  • Internet Marketing. Minnick, Jon // Qualified Remodeler;Jan2010, Vol. 46 Issue 1, p34 

    The article reviews the Web site 1-800-Hansons located at www.hansons.com.

  • TAMING THE INTERNET. Gaines, Amanda // Retail Merchandiser;Mar/Apr2011, Vol. 51 Issue 2, p1 

    The article offers information on Huddler, an online platform that integrates product reviews, Wikipedia articles, images, social platforms, and third-party content and offers a selective approach to decide what is acceptable and non-acceptable behavior on the part of the brands within the...

  • NO RESERVE.  // NZ Marketing Magazine;Nov/Dec2012, p13 

    The article reviews the online market site List Sell Trade of Wheedle.

  • make your own stuff. Luce, Mark // Golfdom;Sep2008, Vol. 64 Issue 9, p80 

    The article reviews the Web site Cafe Press.

  • Are You Easy?  // Chief Marketer (Access Intelligence LLC d/b/a PBI Media, LLC);Oct/Nov 2012, Vol. 4 Issue 5, p39 

    The article offers information on a test that determines whether a web site is user friendly and gives an opportunity for marketers to see where users encounter problems.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics