TITLE

Is Facebook charging for the wrong things in bid for dollars?

AUTHOR(S)
NEFF, JACK
PUB. DATE
May 2011
SOURCE
Advertising Age;5/2/2011, Vol. 82 Issue 18, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the social media company Facebook Inc. The company's business plan of allowing corporations and marketers of brand name products to create pages on its online social network free of charge in the belief those entities will then purchase Internet advertising is examined. Some companies have generated very large audiences for their free presence on Facebook while buying very little advertising.
ACCESSION #
60405466

 

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