What is Social Media and Why Should You Care?

Lowry, James; Correll, Christy
April 2011
Label & Narrow Web;Apr2011, Vol. 16 Issue 3, p82
The article presents the authors' opinion on the importance of social media to the success of a business. It states that label converters have more sales and marketing options due to the widespread use of the Internet. It enumerates the benefits of marketing via social media which include trust and brand awareness. It offers tips on properly handling feedback posted on social networks by customers.


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