TITLE

TOWARD A BROADER VIEW OF BUSINESS COMMUNICATION

AUTHOR(S)
Beard, Richard L.
PUB. DATE
October 1967
SOURCE
Journal of Business Communication;Fall67, Vol. 5 Issue 1, p31
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author of this article suggests that the business student does not have a firm understanding of how communications media link elements of the socio-cultural system. The persons best equipped by training and experience to explain and describe the problems of communications, the professors of business communications, are not meeting the challenge.
ACCESSION #
6064156

 

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