TITLE

Coming to a Retail Site Near You: Social Sign-ins

AUTHOR(S)
QUINTON, BRIAN
PUB. DATE
February 2011
SOURCE
Chief Marketer (Penton Media, Inc.);Feb/Mar2011, Vol. 3 Issue 1, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the trend in marketing industry where retailers incorporate social sign-ins in their online stores. In the report published by eMarketer entitled "Social Commerce; Personalized and Collaborative Shopping Experiences," it has been found that an increasing number of ecommerce providers are implementing social sign-on within their retail sites. In spite of the benefits brought by this marketing strategy, there are concerns by social network users regarding their account privacy.
ACCESSION #
60706930

 

Related Articles

  • INTERNET MARKETING STRATEGY - A historical perspective. Acunzo, Francis X. // Spa Australasia;2009, Vol. 38, p52 

    The article focuses on the author's perspectives on how marketing strategies changed over the years and highlights the emergence of Internet marketing. The author mentions that in the past, businesses and industries have a brochure, but nowadays they have websites that can be updated on a daily...

  • Brands and the bubble: friends and followers. Norman, Rob // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of use of online social media and networks to business corporations for marketing. It mentions that continuous engagement and nourishment are challenge of social-media marketing. Topics discussed include social-media strategy, methodology to use online...

  • Is the internet making everything shit?  // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of online social media and networks to business corporations for marketing of their brands and raising profits. Topics discussed include social-media strategy, social listening and interaction with customers. It also discusses social-media effectiveness for...

  • Pricking The Social-Media Bubble.  // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of online social media and networks to business corporations for building brand reputation. Topics discussed include social-media strategy, methodology to use online networks and interaction with customers. It also discusses social-media effectiveness for...

  • Brands and the bubble: friends and followers. Norman, Rob // Marketing (00253650);9/1/2013, p1 

    The article discusses the importance of use of online social media and networks to business corporations for marketing. It mentions that continuous engagement and nourishment are challenge of social-media marketing. Topics discussed include social-media strategy, methodology to use online...

  • Major UK brands poised to join Google+. Shearman, Sarah // Marketing (00253650);11/9/2011, p3 

    The article reports that British brand partners including Burberry Ltd., MailOnline, O2, and Mumsnet.com have launched pages on Google Inc.'s social networking site, Google+, in 2011.

  • Direct Marketing to Online Social Network (OSN) Users in Nigeria. Gbadeyan, R. A. // International Journal of Marketing Studies;Nov2010, Vol. 2 Issue 2, p275 

    Online Social Network (OSN) serves as one of the pervasive media of connecting to family and friends; make social plans and also obtain information about company's products and brands. This study demonstrated how in the near future online Social Networks may offer greater commercial benefits to...

  • Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication. Jie Zhang; Daugherty, Terry // American Journal of Business (American Journal of Business);Fall2009, Vol. 24 Issue 2, p53 

    Few studies have explored the direct influence of social networking websites (SNWs), and to the best of our knowledge, none have examined the indirect influence of SNWs on users and how that indirect influence leads to word-of-mouth related behaviors in SNWs. This study employs the theoretical...

  • Consumer Behaviour in Social Networking Sites: Implications for Marketers. DIFFLEY, SARAH; KEARNS, JAMES; BENNETT, WILLIAM; KAWALEK, PETER // Irish Journal of Management;2011, Vol. 30 Issue 2, p47 

    The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research in the form of focus groups highlights that the main barrier to the...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics