Iskowitz, Marc
June 2011
Medical Marketing & Media;Jun2011, Vol. 46 Issue 6, p44
Trade Publication
The article focuses on the help given by online resources to rare disease hereditary angioedema (HAE) patients, in terms of offering educational and emotional support. It says that the Ryze Above, a website by Cadient, offers patients with electronic reminders for doctor appointments and tips on how to live with the disease. It adds that the Pew Internet & American Life online survey shows that the most popular source on finding data for prescription drugs were heath professionals.


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