Out of the shadows: Boosting your bar's visibility with search engine optimization

Cavicchia, Marilyn
January 2011
Bar Leader;Jan/Feb2011, Vol. 35 Issue 2, p20
The article offers tips on boosting the online visibility of a bar association through search engine optimization (SEO). It explains white hat SEO technique as a way to know what people search for instead of using the black hat SEO technique as a dishonest way to improve ranking by fooling the system. It cites the four-phased web marketing integrated approach consisting of attracting visitors through blogs, retaining visitors by keeping them engaged and interested and assessing performance as well as a finding a strategy to have clear website content.


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