TITLE

A Managed Care Strategy

AUTHOR(S)
Wood, Leana
PUB. DATE
June 2011
SOURCE
Pharmaceutical Executive;Jun2011, Vol. 31 Issue 6, p102
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses steps for pharmaceutical marketers on how to promote their first-in-class drug in the U.S.
ACCESSION #
61438532

 

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