TITLE

Editor's Introduction

AUTHOR(S)
Zwass, Vladimir
PUB. DATE
June 2011
SOURCE
International Journal of Electronic Commerce;Summer2011, Vol. 15 Issue 4, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue including the influence of information technology (IT) features on the participation of users in online communities, the investigation on the motivators of community participation, and the comparison of the preferences of baby boomers and the Generation Yers.
ACCESSION #
61988872

 

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