TITLE

The big social turn-off

AUTHOR(S)
Walmsley, Andrew
PUB. DATE
June 2011
SOURCE
Marketing (00253650);6/15/2011, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article addresses the difficulty in launching a successful online social network in Great Britain. It highlights the web site of Scoville which was successful in providing tips to travellers. It emphasizes the importance of simplicity in launching an online social networking site which makes it a success.
ACCESSION #
62395398

 

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