TITLE

Theatres of virtue: Collaboration, consensus, and the social life of corporate social responsibility

AUTHOR(S)
Rajak, Dinah
PUB. DATE
August 2011
SOURCE
Focaal;2011, Vol. 2011 Issue 60, p9
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In recent years transnational corporations have become major players in the development arena. The rise of corporate social responsibility (CSR) elevates corporations as leaders in a new orthodoxy of business-led development that promotes empowerment through 'the market' as the panacea for global poverty. This vision has recruited support from disparate actors, turning combatants into collaborators. This article is based on thirteen months of multisited fieldwork, tracking the performance of CSR through the circuit of conventions and policy forums that constitute the social life of CSR. I argue that by claiming the confluence of doing good business and doing good, commitment to the market logic of maximisation is not only maintained, but endowed with a moral legitimacy and celebrated as the elusive win-win solution for which the development industry continues to search.
ACCESSION #
62540937

 

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