Wellner, Alison S.
March 2002
American Demographics;Mar2002, Vol. 24 Issue 3, p39
Presents tips on establishing goodwill and developing credibility with minority business entrepreneurs in the U.S. Problems of diversity in the workplace; Comments from several marketing executives in the country on establishing business relationship with minority businesses; Information on the partnership of Compaq with the National Black Chamber of Commerce and the Latin Business Association in 2001.


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