TITLE

HOW TO MARKET TO MINORITY ENTREPRENEURS

AUTHOR(S)
Wellner, Alison S.
PUB. DATE
March 2002
SOURCE
American Demographics;Mar2002, Vol. 24 Issue 3, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents tips on establishing goodwill and developing credibility with minority business entrepreneurs in the U.S. Problems of diversity in the workplace; Comments from several marketing executives in the country on establishing business relationship with minority businesses; Information on the partnership of Compaq with the National Black Chamber of Commerce and the Latin Business Association in 2001.
ACCESSION #
6260316

 

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