TITLE

Standard Life Healthcare returns to DRTV strategy

AUTHOR(S)
Brown, Curtis
PUB. DATE
February 2002
SOURCE
Precision Marketing;2/15/2002, Vol. 14 Issue 20, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launching of a direct television campaign created by Tri-Direct for Standard Life Healthcare. Promotion of Simon Douglas at Standard Life Healthcare; Features of the television campaign; Estimated assets of Standard Life.
ACCESSION #
6272741

 

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