TITLE

Social media in branding: Fulfilling a need

AUTHOR(S)
Yan, Jack
PUB. DATE
August 2011
SOURCE
Journal of Brand Management;Aug2011, Vol. 18 Issue 9, p688
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author, who has worked on the Internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding.
ACCESSION #
62839853

 

Related Articles

  • Why I'm Conservative About Emerging Social Media Apps. GELLES, SEAN // EContent;Sep2015, Vol. 38 Issue 7, p23 

    The author talks about his reluctance regarding emerging social media applications (apps) and their use in marketing. He suggests for not investing in social media platform until the platforms has proven its reach to customers. He reflects on the Double Jeopardy law with respect to marketing...

  • MAKE THE ONLINE CONNECTION. DALE, SHANE // Wearables;Nov2008, Vol. 12 Issue 10, p57 

    The article offers five ways to get a product brand online. It is stated that a seller must understand the Web site YouTube as it represents a big media channel that has more than 20 million viewers. Mass Transit president Jeff Anderton relates that it is beneficial to post videos on a company's...

  • How Twitter Can Reveal Your Personal Brand.  // Broadcasting & Cable;5/2/2011, Vol. 141 Issue 18, p30 

    The article examines how Twitter, a social networking website, can disclose one's personal brand. It states that checking one's Twitter feed is one way to take a brand audit. It stresses that a brand audit allows one to interact with other people in meetings, on the phone, through electronic...

  • Ghost stories go digital. Donaton, Scott // Direct Marketing News;Oct2011, Vol. 33 Issue 10, p74 

    The article focuses on the utilization of social media to increase the market presence of a brand. It mentions how actor and businessman Ashton Kutcher defines social marketing as a way to connect with audiences such as watching how they react, swapping stories, and listening when others break...

  • Social Media and Business: the New Rules. Castellon, Michael // Fiscal Notes;Jan2011, p6 

    The article focuses on the essentiality of social media on the society and businesses alike in the U.S. It mentions Dallas, Texas-based Southwest Airlines Co. which uses Twitter, posts on Facebook, and utilizes electronic mail to promote its travel deals and manage customer service requests....

  • Social media. Arnold, Stephen E. // Smart Business Orange County;Nov2009, Vol. 4 Issue 8, p6 

    The article discusses the advantages and disadvantages that social media can bring to businesses. It notes that most companies utilize social networking sites for advancement in marketing. It mentions the risk of exposing employees to social media especially in the financial services, health...

  • Get onboard with social media. Gilbert, Brian // Competitive Advantage (Douglas);6/1/2010, p1 

    The article offers strategies on how companies could participate in the social media and social networking sites for product development and marketing. According to the author, one should set up a personal account on popular sites, communicate with friends on sites such as ww.facebook.com or...

  • Proclientia identifica 12 tipos de consumidores online.  // MK - Marketing más Ventas;Jan2011, Vol. 25 Issue 264, p63 

    No abstract available.

  • SOCIAL MEDIA MARKETING AND BOLLYWOOD: RECENT TRENDS AND OPPORTUNITIES. JAIN, DEEPMALA; GOSWAMI, SONIA // International Journal of Research in Computer Application & Mana;Nov2013, Vol. 2 Issue 11, p86 

    Indian Entertainment Industry is a billion dollar industry. A huge amount of money is spent every year on the promotion of movies and music by Bollywood. With the emergence of various social media outlets like Twitter, Orkut, Facebook, Youtube and Blogs, it has become easier for the celebrities...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics