TITLE

BDDH loses Monsoon fashion chain

PUB. DATE
February 2002
SOURCE
Marketing Week;2/28/2002, Vol. 25 Issue 9, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the decision of fashion retailer Monsoon to drop Partners BDDH in Great Britain. Reaction of Monsoon on the advertising campaign created by Partners BDDH; Changes in the image of Monsoon to remove misconceptions of 'frumpiness'; Increase in the pre-tax profits of the company.
ACCESSION #
6322569

 

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