BDDH loses Monsoon fashion chain

February 2002
Marketing Week;2/28/2002, Vol. 25 Issue 9, p10
Trade Publication
Reports the decision of fashion retailer Monsoon to drop Partners BDDH in Great Britain. Reaction of Monsoon on the advertising campaign created by Partners BDDH; Changes in the image of Monsoon to remove misconceptions of 'frumpiness'; Increase in the pre-tax profits of the company.


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