TITLE

THE PSYCHOLOGICAL IMPLICATIONS BEHIND THE MARKETING STRATEGIES THAT AIM TO PREDETERMINE COSTUMER'S BEHAVIOR

AUTHOR(S)
Naghiu, Mihai-Octavian
PUB. DATE
June 2011
SOURCE
Review of Management & Economic Engineering;2011, Vol. 10 Issue 2, p127
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present paper attempts to prove not only that the psychological factors can be controlled by the marketer, but also that these factors are largely responsible for the success or failure of marketing actions undertaken by different companies. The bound implied by the establishment of long-term relationships with costumers results in a strong competitive advantage that cannot be copied by the competitors. Predictability and the irrational are the hidden forces that predetermine our actions and thus our behavior. Therefore it is imperative for marketers to identify the mobiles behind human reactions. It is this ability to predict the human irrational behavior that represents the key aspect that needs to be taken into consideration and exploited properly by a marketing strategy in order to achieve the desired success on the market.
ACCESSION #
63536195

 

Related Articles

  • New or improved: What consumers really wan. Reddy, Mrinalini // INSEAD Knowledge Publications;Apr2012, Vol. 5 Issue 8, p15 

    The article discusses the importance of finding the consumers' levels of knowledge and experience in order for companies to gain a competitive advantage in the market. It cites studying the consumers' level of expertise prior to creating product development and marketing strategies. It also...

  • An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and... Alpert, Frank H.; Kamins, Michael A. // Journal of Marketing;Oct95, Vol. 59 Issue 4, p34 

    The authors' study provides the first survey-based approach for examining consumer cognitions, affect, and reported behavior toward pioneer brands. Prior consumer research on pioneers has largely focused on automatic learning effects that are based on order of exposure. An entirely different...

  • SOCIAL MEDIA'S KEY SUCCESS FACTORS: AN ANALYSIS OF CUSTOMER REACTIONS. Campbell, Susanna R.; Anitsal, Ismet; Anitsal, M. Meral // Business Studies Journal;2013, Vol. 5 Issue 1, p43 

    Undeniably, social media has become integral part of consumers' daily routine. Can companies successfully use social media for marketing? Do customers consider it invasion of their private discussions with important others? What are the key success factors that may encourage the use of social...

  • GIFTS OF THE NEURO-MAGI. GREEN, SEAN; HOLBERT, NEIL // Marketing Research;Spring2012, Vol. 24 Issue 3, p10 

    The article discusses the advantage of using neuromarketing in understanding the potentially changing attitude and minds of the consumers. It explores the concept of neuromarketing, which serves as a practical guide in the context of product development and comparison with other strategies....

  • Capturing extra dollars. MCKENNA, CHRIS // Professional Carwashing & Detailing;Sep2013, Vol. 37 Issue 9, p76 

    The article offers information on how to identify and target customers who are willing to pay more per visit and to determine what those customers really want. An important part of the marketing campaign should also focus on the customer and their buying trends. One can even hire a professional...

  • MARKETING IMPLICATIONS OF CONSUMER BEHAVIOR. NICA, ELVIRA // Economics, Management & Financial Markets;Mar2013, Vol. 8 Issue 1, p124 

    This paper seeks to fill a gap in the current literature by examining integrity violations and their impact on consumers' trusting beliefs and subsequent intentions to switch, the potential competitive impact of blog posts, the positive relationship among empathy, transportation, beliefs and...

  • Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? Spangenberg, Eric A.; Crowley, Ayn E.; Henderson, Pamela W. // Journal of Marketing;Apr96, Vol. 60 Issue 2, p67 

    The popular press has recently reported that managers of retail and service outlets are diffusing scents into their stores to create more positive environments and develop a competitive advantage. These efforts are occurring despite there being no scholarly research supporting the use of scent...

  • Impact of the Internet on Consumer Information Search Behavior in the United States.  // Journal of Media Business Studies;2007, Vol. 4 Issue 2, p27 

    The article presents a study to examine the impact of Internet on consumer information search behavior in the U.S. between 2000 and 2005. According to the study, online information search is increasing among those who engage in pre-purchase information seeking for major financial commitments....

  • BECOME THE MAIN ATTRACTION. Levy, Piet // Marketing News;7/30/2010, Vol. 44 Issue 9, p16 

    An article is presented that discusses gaining consumer attention in summer event marketing. The article discusses the goals of event marketing related to raising awareness and increasing sales, noting that many consumers will remember the event's music and food, but not its products or...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics