Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility

Stanaland, Andrea; Lwin, May; Murphy, Patrick
August 2011
Journal of Business Ethics;Aug2011, Vol. 102 Issue 1, p47
Academic Journal
Perceptions of a firm's stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts including branding, reputation building, and communications. The current research examines CSR from the consumer's perspective, focusing on antecedents and consequences of perceived CSR. The findings strongly support the fact that particular cues, namely perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn impacts perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty were also found to reduce the perceived risk that consumers experience in buying and using products. From these significant findings, we draw several conclusions and implications, including the importance of enhancing firm focus toward its ethical commitment and long-term reputation.


Related Articles

  • Make your partnerships pay. Weber, Caroline // PRWeek (London);9/16/2011 Corporate Reputation, p21 

    The article discusses the continuing importance of corporate responsibility initiatives in tough economic times, but with firms needing to identify their choices. Corporate responsibility that is seen as extravagant or unrelated can reportedly affect a brand's reputation and would not appear...

  • Goodwill hunting.  // Director;Jun2003 Supplement, Vol. 56, p41 

    This article examines various issues that can help companies balance their duties to society and environment with their duties to investors and employees. At Business in the Community, it is known that companies that behave responsibly in the community perform better on the bottom line. Members...

  • Frameworks for comparison.  // Corporate Citizen Magazine;Summer2012, Issue 7, p10 

    The article discusses the need for standard, comparable information about a firm's investments and work with environmental, social and governance of business issues as more companies are seeking to publicize their corporate citizenship activities. Although available for financial reporting,...

  • “Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity. Vanhamme, Joëlle; Grobben, Bas // Journal of Business Ethics;Apr2009 Supplement 2, Vol. 85, p273 

    Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in...

  • A Multi-Staged Model of Consumer Responses to CSR Communications. Wang, Alex; Anderson, Ronald B. // Journal of Corporate Citizenship;Spring2011, Issue 41, p51 

    Despite the increasing importance of CSR (corporate social responsibility) communications for effective reputation management, there has been limited understanding of the variables and processes involved in consumer response to CSR communications. This study proposes a three-stage model and...

  • A new model for brand leadership and loyalty. BAHRTHOMPSON, ANNE // Journal of Brand Strategy;Autumn/Fall2013, Vol. 2 Issue 3, p259 

    Brand citizenship is a new, emerging model for marketing and brand development Sitting at the intersection of brand leadership, loyalty and ethical business practices, it emphasises equally quality product and service delivery, fair value for pricing, and connecting people to larger communities...

  • Who cares about brand reputation?  // Marketing Week;11/10/2011, Vol. 34 Issue 45, p26 

    The author discusses the obscurity of brand reputation wherein he cites the business condition of BP PLC after being considered as entirely responsible for an environmental disaster in the Gulf of Mexico. He notes that the company is one example of a growing trend in which brands openly flout...

  • An Investigation of Real Versus Perceived CSP in S&P-500 Firms. Liston-Heyes, Catherine; Ceton, Gwen // Journal of Business Ethics;Oct2009, Vol. 89 Issue 2, p283 

    Firms are spending billions annually in the name of corporate social responsibility (CSR). Whilst markets are increasingly willing to reward good and responsible firms, they lack the instruments to measure corporate social performance (CSP). To convince investors and other stakeholders, firms...

  • How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. Hur, Won-Moo; Kim, Hanna; Woo, Jeong // Journal of Business Ethics;Nov2014, Vol. 125 Issue 1, p75 

    The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics