West, Paul
July 2011
Caterer & Hotelkeeper;7/15/2011, Vol. 201 Issue 4686, p55
Trade Publication
The article discusses tools to improve marketing and promotion of restaurants and hotels using the Internet. The author stresses the need to build an effective website incorporating banners, text links and suggestive copy. The article focuses on various ways to attract customers through the Internet including search engine optimization, e-mail marketing, pay-per click advertising and social media. INSET: FIVE WAYS TO ATTRACT CUSTOM THROUGH THE INTERNET.


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