MANCIU, Venera; TĂNASE, Adrian; TĂĂNASE, Diana; NIŢULESCU, Lavinia
January 2010
Annals of Eftimie Murgu University Resita, Fascicle II, Economi;2010, p413
Academic Journal
The entrepreneurs are the leaders of market economy and their achievements provide society with wealth, jobs and diversity of choice for consumers. As a response to the public's expectations regarding the impact of business upon society and the environment, many large companies have adopted official strategies in assuming the social responsibility of the corporation. It includes offering the integration of social and environmental issues into the business' operations and in their interaction with the shareholders, acknowledging the fact that a responsible business behaviour may trigger the success of a business. This behaviour may include for instance a commitment to produce in a friendly environmental manner or to observe the consumers' needs and to build a business in a friendly manner with the customer.


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